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concept project:
NEW WAVE
concept project:
NEW WAVE
concept project:
NEW WAVE
concept project:
NEW WAVE
client:
UC DAVIS
client:
UC DAVIS
client:
UC DAVIS
client:
UC DAVIS
New Wave
Rebranding bossa nova for the American youth
New Wave (concept)
Client
UC Davis Entertainment Council
Design Constraints
-Must create Event, Brand Identity, Logo, Advertising Posters, Social Media Collaterals, Merchandise, Packaging, Icon System, Brand Book
Tools Used
Photoshop, Illustrator, Pacdora
Contributions
Design Research, Naming, Art Direction, Brand Identity, Logo Creation, Icon System, Packaging, Copywriting
Branding, social media, merchandise, and packaging for a concept bossa nova concert for UC Davis students.
I chose to design my project around the genre of bossa nova because I had already worked with my favorite genre of music: hip-hop/rap, so I wanted to challenge myself to pick a genre I listen to that is the complete opposite.
Bossa nova in the United States has a reputation of just being elevator music and is mostly listened to among the older generations. Upon doing some research, I learned of its importance within Brazilian culture which inspired me to create a brand that pulled the genre back to its cultural roots and redefined bossa nova for American youth.
Process
Results
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