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concept project:
NEW WAVE
concept project:
NEW WAVE
concept project:
NEW WAVE
concept project:
NEW WAVE
client:
UC DAVIS
client:
UC DAVIS
client:
UC DAVIS
client:
UC DAVIS
Design Matters
A social campaign advocating legible design for all
Design Matters (concept)
Client
Corporations that produce physical packaging with labels and their consumers
Design Constraints
-Must create a Social Campaign accompanied by Brand Identity, Logo, Billboard Ad, Instagram Ad, Facebook Ad, Website, Patterns, Brand Book
Tools Used
Photoshop, Illustrator, Figma
Contributions
Design Research, Naming, Art Direction, Brand Identity, Logo Creation, Icon System, Packaging, Copywriting, Prototyping and Wireframing, Website UX/UI for Desktop
Frustrated by common misconceptions
of what design is and witnessing firsthand the unsafe usage of prescription medications, I began this project with the mission of framing design as a matter
of function first, aesthetic second.
The consumer safety and wellbeing aspect of label design is often overlooked due
to a lack of transparency and thoughtfulness in the design process. Design Matters is an organization that seeks to bridge this gap of knowledge and accountability.
Design Matters' mission is to set a new standard of accessibility in product packaging because we believe in the power of design to change lives.
Results
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