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concept project:

NEW WAVE

concept project:

NEW WAVE

concept project:

NEW WAVE

concept project:

NEW WAVE

client:

UC DAVIS

client:

UC DAVIS

client:

UC DAVIS

client:

UC DAVIS

Design Matters

A social campaign advocating legible design for all

Design Matters (concept)

Client

Corporations that produce physical packaging with labels and their consumers

Design Constraints

-Must create a Social Campaign accompanied by Brand Identity, Logo, Billboard Ad, Instagram Ad, Facebook Ad, YouTube Ad, Website, Patterns, Brand Book

Frustrated by common misconceptions of what design is and the unsafe usage of prescription medications, I began this project with the mission of framing design as a matter of function first, aesthetic second.

The consumer safety and wellbeing aspect of label design is often overlooked due to a lack of transparency and thoughtfulness in the design process. Design Matters is an organization that seeks to bridge this gap of knowledge and accountability.

Design Matters' mission is to set a new standard of accessibility in product packaging because we believe in the power of design to change lives.

Tools Used

Photoshop, Illustrator, After Effects, Figma

Contributions

Design Research, Naming, Art Direction, Brand Identity, Logo Creation, Icon System, Packaging, Copywriting, Prototyping and Wireframing, Website UX/UI for Desktop

Results

Citylight_Mockup_3.jpg
newwaveposter (1).png
newwaveposter2.png
countdownposter.jpg
instagram_web.jpg
cotton-bag-mockup.jpg
stickermockup.jpg
Duplicate State.jpg
l.jpg
Screenshot 2024-07-24 at 11.38.20 PM.jpg
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