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Visible Language
A lecture series exploring the relationship between form and content
Visible Language (concept)
Client
UC Davis
Design Constraints
-Only use the Univers font
-10x10 canvas size
-Black and white
-Given content only
-No images allowed
The Univers font was the only visual element provided for me to work off of. The font itself looks standard and contained which I wanted to reflect in the poster design by working off of a strict grid layout. I focused on creating clear hierarchy and visual interest by using different font weights and creating balance between the left and right side of the composition.
Tools Used
Illustrator
Contributions
Design Research, Art Direction
Process — Layout
Round 1 composition thumbnails
1/6
Round 2 composition thumbnails
1/6
Semifinalist draft
This draft was me playing around compositionally to test out all the ways I could create concise graphic elements out of chunks of information like the date. I didn't end up choosing this version because it was combining too many different ideas of mine to the point of clashing compositionally. It was lacking a clear art direction.
Results
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